Reporting from MSP360, Kaseya, and Analytics Insight earlier this year found that 70% of businesses using SaaS applications have already lost data from one of those apps. Not “might.” Have. And 74% still have no offsite backup protecting that data at all.
Sit with that for a second. Most businesses have already been burned once, and three in four are still standing in exactly the same spot, with exactly the same amount of protection, waiting to see if it happens again.
Why the gap exists
The confusion almost always comes down to one assumption: “it’s in the cloud, so it’s backed up.” It isn’t, not automatically. Cloud providers guarantee uptime and infrastructure durability, that’s what you’re paying for. What they don’t guarantee is that your specific file, mailbox, or storage bucket is recoverable no matter what goes wrong, whether that’s a bug on their end, a bad deployment, or someone on your team deleting the wrong folder. If nobody kept an independent copy somewhere else, there’s nothing to restore from. You’re just waiting to find out what the provider can salvage, on their timeline, not yours.
What that gap looks like when it catches up with you
This isn’t theoretical. In August, Cloudflare had an outage affecting its R2 object storage, and one customer came back to find a bucket missing 67GB of data. Days later, on Cloudflare’s own community forum, the company still hadn’t confirmed whether it was recoverable. That outage wasn’t a one-off either, Cloudflare logged 13 separate incidents across its infrastructure in the space of eight days that month. Over at AWS, the US-WEST-2 region has had four separate reliability incidents in around four months. Two of the biggest, most trusted infrastructure providers on the planet, both having a rough few months, at the same time businesses are relying on them more than ever.
None of this makes Cloudflare or AWS the villain. It just makes them the most recent, most visible reminder that the question was never “will my provider have a bad day.” It’s “what do I actually have when they do.”
The fix is boring, which is the point
An independent backup of your cloud data, Microsoft 365, Google Workspace, Salesforce, or cloud storage, held on separate infrastructure from the provider you’re backing up, means a bad week for your SaaS vendor stays their bad week, not yours. That’s exactly what SAFE C2C does: it takes its own copy of your cloud data, stored securely on our own UK servers, so you’re never the business finding out the hard way which side of that 74% you were on.
