uber data security fine

Uber’s Vast Data Breach Lands £385,000 Fine

British and Dutch Data Protection Regulators have fined Taxi firm Uber over failing to inform customers of a mass data breach which lead to the private details of customers and drivers being lost.

The Information Commissioner’s Office (ICO) fined the multi-national mobile taxi-booking operator £385,000 for failing to protect customer and driver data in a large scale breach which happened in October and November of 2016. The breach has put Uber’s customers and drivers at an increased risk of serious fraud against them.

“A series of avoidable data security flaws.”

The full data breach covered more than 57 million customers and drivers worldwide. According to the Financial Times, the records of almost 82,000 drivers in the UK have been compromised with journey details, their amounts of pay and their tip collections at risk. In a very small number of cases

The ICO described the data breach as “a series of avoidable data security flaws.” Going on to say they allowed the personal data of nearly 3 million UK customers to be accessed and downloaded from their cloud-based storage systems. The data taken from Uber’s cloud storage included customer’s full names, email addresses, phone numbers and in some cases their sign-up locations.

Uber took the decision not to notify the people affected by the breach, only to monitor their accounts for unusual activity for 12 months following the cyber attack. This was compounded following information revealing Uber paid the hackers $100,000 to keep the story out of the media and destroy the data they had obtained. The ICO was also critical of this decision.

Data Security Breach

With stories such as this in the media, it highlights the importance of reliable and secure business cloud backup for companies of any size. From organisations of the size which Uber take or a sole trader, many businesses now take personal details online. Regardless of the size of your customer base, having a detrimental data breach such as this can not only have vast impacts on customers susceptibility to fraud but can greatly damage your brand.

When a business backup data to a cloud-based server, they have to know data is secure. We understand that data of any variety is important to the success of your business.

Every piece of data you sent to a Safe Data Storage server is protected by encryptions to ensure your data remains your and only yours. Your data will be backed up to our own servers based right here in the UK. Safe Data Storage will never store your files on a server which is not our own.

To prevent an Uber scale data breach with your business, explore our business cloud backup solutions and how Safe Data Storage can help to keep you secure from a data breach.

Our shiny new office.

Since opening in 2004, we have not only been focused on offering clients top level support, but also ensuring our colleagues are upbeat and comfortable. We all know, “a happy worker is a productive worker” – but it was about more than that. We as a company are growing and our colleagues are in the office well before and after the phone lines come on in the morning and go off in the evening, so we wanted the office to have a more laid back, but still professional feel.

To accommodate both of these factors we have moved office! Our rapidly growing team has now been happily working away in a larger, brighter office for nearly a week. The support unit are the together in their central hub bouncing support calls off each other, allowing accounts, development and HR a bit of quiet…only a small amount though as we tend to have impromptu office singalongs to the radio, well Rob and Rosey do at least…


We felt this location would help attract more candidates when we next look to expand due to our proximity to London – and to Petts Wood station which is a 2 minute walk away and has regular trains to and from London. Our new address is:

Safe Data Storage Limited

4a Victoria Works

6 Fairway

Petts Wood


We have well stocked cupboards – I’d say with just healthy snacks, but that would be a bit of a lie – and a large, comfortable meeting room which is helping us all come together more as a group, improving the synchronicity of Safe Data Storage as a whole. We all seem to work better with tea and biscuits – who doesn’t?!


So pop in and see if you are in the area – let us know before hand and we’ll pop the kettle on.




laptop data backup

Biggest Data Losses in History

ary Halloween Data Loss Stories

As this week is Halloween, we thought it was only right to share some of the biggest – and scariest – data loss stories of all time. Get behind the sofa, or dive under your duvet, these are some horrifying stories of data loss.

Prisoner Data Escapes The Home Office

Back in 2009, the Home Office lost confidential information on every prisoner in the UK. That included over 400,000 records on serious offenders.

The home address and other details of Britain’s most prolific and serious offenders – including those who have committed violent and sexual crimes – were part of the data which went missing.

How did this data go missing you ask? The encrypted data was transferred from a secure server to a USB stick by a Home office employee… which was then lost. We aren’t certain if this employee is still with the Home office, but we highly doubt it.

 laptop data breach

The Battle For Veteran Data

Data loss is not restricted to the UK. The US Department of Veteran Affairs lost 26.5 million US army veteran records in one of the biggest personal data losses in history. A data analyst for the department had his laptop and hard drive stolen from his home containing the data.

The data stolen included addresses, birthdays, social security numbers and much more. The laptop was eventually found after a public campaign for a $50,000 reward was published. Despite the FBI claiming none of the data had been accessed, a lawsuit was filed on behalf of the veterans totalling in excess of $20 million.

Credibility Gone With Credit Reports

Think of all the data that is out there about you. There is lots of it. Right at the top of the list of things you probably don’t want to compromise would be your credit card information, right?

In 2017 Equifax, a US credit provider lost the personal data of 143 Americans including their social security numbers, birthdays and more. As if this wasn’t bad enough, the credit card information of over 209,000 users was compromised.

The data breach has obviously had a huge effect on Equifax in many ways. Not only have they had to recover from this disaster and undoubtedly lost many customers because of their damaged reputation, but they also took a substantial hit on their share price. Time.com reported in 2017 that Equifax had lost $4 billion from their share price after this dropped 20% in the days following the disaster.

 secure data storage

How to Avoid Your Own Data Loss

Business Cloud backup and data encryption are one of the biggest parts of our business. Many of the companies we hear to suffer from data breaches or loss of data are multi-national organisations or governing bodies who are large enough take a hit from their breach. On the other hand, we deal with many small-medium companies who think it isn’t necessary for them to have online cloud storage because it won’t effect them. In fact, the reality is that a data breach or loss of data through any means could affect small business the most, potentially putting them out of business.

If you want to avoid a Halloween data horror story, contact a member of our team to discuss the most effective ways to implement secure data storage for your business.

cloud backup for business

Advantages of Cloud Backup For Business

Benefits of Cloud Backup For Business

There are numerous advantages to having cloud storage in a business over more traditional methods. We see no reason why you shouldn’t migrate towards the cloud and here are our top reasons to make the move.

Access Anywhere

With cloud data storage your data and files are remotely backed up. This gives you the ability to access your data from anywhere you have an internet connection. Whether you are travelling no a new location for a meeting or your team are spread across numerous geographic locations as is becoming more popular with a rise in the “work from home” culture.

Increase Data Security

If you choose to store your data with a specialist company you increase the level of security your data is held in. As these firms keep a large volume of data and rely on doing so, their security measures are likely to be far higher than yours internally.

At Safe Data Storage we have two off-site data storage centres in the UK, our primary storage facility on Orpington, London and a secondary facility in Bournemouth. We only use our own servers and your data is hosted in two UK ISO 27001 accredited data centres for extra security.

Scale up on Demand

When data is hosted internally it can be a struggle to upgrade or add additional storage. This is also often expensive and many companies will choose to delete things they think they need the least to save resources. By storing your data with us it is much easier, quicker and cheaper to scale up the level of storage to meet your requirements.

Disaster Recovery

In past days disasters such as fire and floods have wiped out years worth of records, files and valuable data. Once this has happened you are left having to start again. Not with cloud backup! Your business data is kept in off-site storage, all you have to do is restore to your last backup. This greatly limits the loss and means you can continue as normal.

This is also true for accidentally deleting files. We have all been in a situation where we deleted something we shouldn’t have by mistake. While previously this could have a huge effect on numerous people and tasks, no longer. Restore the file, or data and carry on as if it never happened.

If you have any questions about how to transfer your business to cloud storage or questions on how it will benefit you, get in touch with a member of our team who will be happy to help with any queries you have.

Secure data storage

Data Backup Software Market Growth

Data Backup Software Market Growth is Expected

Data backup software collates, compresses, protects and encrypts transfers of data to clients without consuming excess amount of time. Backup software is used to safely store data to a remote, cloud-based server.

Increasing Adoption of Cloud-based Technologies

As we develop our technology usage and reliance, we globally, produce and require a larger amount of data each day. It is no longer practical to store all of our data on physical storage devices, hence the growth in cloud based backup software. This is a major factor in the growth of data backup software according to Ronnie Huynh of Market Research 24.

The market is primarily split into three distinct segments, disaster recovery, cloud storage gateway and primary storage. Primary storage is expected to experience the highest level of growth over the forecast period up to 2027, in the industry report published by MarketResearch.biz.

The report identifies the “increasing adoption of data backup software & cloud-based technologies by various industries, are major factors boosting growth” They also state that while this growth is certainly seen in developed economies we are experiencing solid growth in data backup software in new emerging and developing economies. This additional usage in emerging economies is a huge factor in the global wide growth seen.

How Safe Data Storage Can Help

Safe Data Storage offer cloud based, secure backup software to industries across the UK. Specialising in Business Backup in addition to Education and Charity data backup. All of our clients data is stored in two equally encrypted ISO 27001 accredited data centres for optimum secure data storage.

If you have any questions about how to securely store and backup your data or which Safe Data Storage solution would be best for you, get in touch with a member of our team who will be happy to discuss your backup software requirements.


Cyber Attack & Secure Data Storage

Threat of Cyber Attack

According to a recent survey by KPMG, four in ten leaders of UK business’ believe they will be targeted by a cyber attack with the case being  “when” not “if” they will become a victim.

Of the 150 UK CEO’s questioned, 39% responded saying they thought it inevitable they would be the subject to an attack and as such have started contingency planning for the event. This number was much wider when added to the 1,300 business leaders worldwide, with 49% thinking the same.

It is hard to disagree with these industry leaders when you see the names who fell victim to cyber crime in 2017. The CIA, NHS, Facebook and credit card company Verifone were just a small example of the extent cyber attacks reached.

“The seeming inevitability of a cyber attack crosses all borders and has now crossed firmly over the threshold for the board-level discussions” said Bernard Brown the Vice-chair of KPMG in the UK.

Secure Data Storage

With the introduction of GDPR in May this year, the question of how organisations securely store data against cybercrime has become far more important than ever before. Many companies of all sizes are turning to cloud data storage and disaster recovery (DRaaS) to help keep them in business should they be attacked.

The need for secure storage of customer, employee and supplier data has increased significantly, as have the penalties for irresponsible data handling. Having a secure cloud data storage platform where you can rest assured your data is encrypted away from unwanted eyes can be a priceless commodity to many UK based organisations.

Our cloud backup services are ISO 9001 and ISO 27001 accredited giving customers reassurance our consistent service and can help protect company assets and minimise risks. Your data is held at two separate locations to minify the risks of onsite data corruption, just as we are your back-up, we need our own.

With secure data storage becoming a serious boardroom conversation, this is a landmark moment for the data industry. Consumers are becoming alert to the importance of keeping their data securely stored and organisations are increasingly held accountable on their data holding practices.

Safe Data Storage provides secure cloud backup services for business, education and charity, giving you peace of mind that your data is safe. For more information, get in touch


The Importance of Cloud Data Backup & Storage

Why Do You Need Cloud Data Backup & Storage?

Cloud data storage is becoming more popular in all professional environments. As a nation, and in-fact a country we are producing more digital data than ever before. With this unparalleled growth it is unsustainable to continue to store data in tangible objects.

Many businesses, charities and educational institutions now utilise secure offsite data storage, becoming more efficient in the process. With an increased market shift to “the cloud”, there is a new wave of concern surrounding the security of data online. Online data security is even more relevant following the recent activation of the GDPR regulations. Find out more about GDPR and Cloud Data Storage.

UK-based Cloud Backup

You can sleep soundly at night, knowing your data is stored securely on our own servers. We own all our servers meaning your files, photos and data are not shared with any third parties or other businesses. Storage is split across our two data-centres located in London and also Bournemouth where your data is replicated and stored separately. Services are available for Single User Backup or Business Backup depending on the nature of your requirements.

Encrypted Data Storage

To increase the level of protection you receive, all stored data on servers is encrypted as standard. Data you backup with Safe Data Storage remains only yours and can only be accessed by you.

From the point of initial collection at your PC terminal or other device, data is covered by an Advanced Encryption Standard (AES). Following this, any connection between you and the server to access files and data is covered using a SSL 129-bit channel.

What this really means is that your data, what ever this may be, is converted into a randomised selection of numbers, letters and symbols. Without access to an encryption key, to unlock the data it remains useless and unreadable.

Backup & Restore

One of the most important features of cloud data storage and data recovery software is knowing you can avoid disastrous data loss. Across our servers files are stored in multiple isolated locations for prevention from complete data loss. Regardless of your industry or skill, no longer having the ability to access customer, sales and other forms of data could have a hugely detrimental impact on the service you are able to offer. Additionally, subsequent data loss from unsecured storage could pose significant ramifications under GDPR regulations.

It can be incredibly easy to delete the wrong file or press something you shouldn’t have. With fully backed up data you need not worry, your files can simply be restored within minutes – even for the less tech savvy among us. No loss, no wasted work, just peace of mind your data is in safe hands.

If you would like to receive more information about being able to backup on cloud systems and restore your commercial and sensitive data, or simply want to know the best service for your needs, get in touch with a member of our team.

GDPR deadline

Data D-Day: GDPR Finally Arrives

It’s been rumbling threateningly towards UK businesses for a long time now, but tomorrow (25 May 2018) marks the deadline for businesses to become GDPR-compliant, a date otherwise known as Data D-Day.

Businesses can’t say they haven’t been warned – anxious chatter about GDPR (the General Data Protection Regulation) has been going on for months – but that hasn’t stopped many companies from putting off confronting the new regulations until the very last minute.

This isn’t surprising: there’s a reason why people are using audio of the regulations being read out to help them sleep. Trawling through the long-winded legal jargon and coming up with a plan to make your business GDPR-compliant can be tedious and hard work.

Unfortunately, like all jobs that you can’t put off forever, planning for GDPR is very important and needs to be dealt with eventually. Businesses need to ensure that only strictly necessary data is kept on customers, that up-to-date records are maintained of what data is stored where, and that processes are in place for keeping data safe.

The new regulations will put power firmly in the hands of individuals, who will now have the right to ask what information a company holds on them and request its correction or deletion if appropriate. This is the so-called ‘right to be forgotten’.

Put simply, many businesses will have to completely rethink their data collection and storage practices, and will likely have to audit the data they currently hold to ensure it meets the incoming regulations.

This is where Safe Data Storage can help. Our cloud backup services offer secure online data storage for businesses, charities and schools, allowing you to put your mind at rest knowing your data is safe.

With our services, all data stays in the UK at our two data centres, located in London and Bournemouth.

Data is fully encrypted at all points of the backup process, protecting the privacy of the individuals to which the data pertains.

For more information about how our services can help your business become GDPR-compliant, see our guide to GDPR, or get in touch today.


World Backup Day data storage

What is World Backup Day? Our Guide

If you’re an avid Twitter user, and especially if you work in technology, you may have seen publicity about World Backup Day a few weeks ago, which was celebrated on March 31st. But what is the purpose of this day and how did it start?

Make sure you’re ready for next year’s World Backup Day with our handy guide.


World Backup Day was started in 2011 by digital consultant Ismail Jadun. It is celebrated on March 31st every year – a date chosen because it’s the day before April Fools Day…and of course you’d have to be a fool not to backup your data!

The day comes from humble roots; Jadun conceived the idea when he saw a Reddit post by a tech user who had lost their hard drive and wished someone or something had reminded them to back up their data.

“I thought it was a wonderful idea,” said Jadun, who then set up a day to do just that. “It’s wonderful to see people and schools around the world promoting the importance of backing up our data.”

What does it involve?

Of course, backup up their data should be on business’ minds all year round, but World Backup Day serves as a useful way of reminding people of the importance of securing their data and brings the matter into the public consciousness for a period before and after March 31st each year.

The day also raises awareness of the various ways data is at risk if not backed up, from devices being hacked or stolen to accidental deletion to viruses.

The day’s founders ask internet users to “take the pledge”, which goes as follows: “I solemnly swear to backup my important documents and precious memories on World Backup Day, March 31st.”

World Backup Day take the pledge

Twitter was flooded this year with users vowing to ‘take the backup pledge’

This year’s World Backup Day is arguably the most important yet with the impending implementation of the new GDPR, which will change many business’ data storage and protection practices.

A survey conducted for this year’s World Backup Day by its organisers found that 30% of users have still never backed up their data. Though this shows a slight reduction from figures in previous years, this is still a significant proportion of users whose data is not secured.

Safe Data Storage provide cloud backup solutions for businesses, schools and charities. For more information, get in touch today.


Safe Data Storage GDPR

What the Facebook data breach tells us about the public’s attitudes to data security

Image courtesy of blogtrepreneur.com/tech

In January we consulted our crystal ball and predicted that data – in particular the public’s data privacy, and large-scale breaches of it – would be headline news in 2018. What we didn’t expect was to be proved right so soon by the massive Facebook data breach exposé that has dominated the headlines this month. Feel free to ask us for this week’s lottery numbers…

Facebook users across the world are still reeling from reports that 50 million Facebook profiles were harvested by Cambridge Analytica, a UK-based data analytics company, in an enormous data breach for use in political campaigns including Donald Trump’s presidential bid and Brexit.

Facebook users’ ‘likes’ and other information on their profiles was used to target them with political propaganda encouraging them to vote for the candidates Cambridge Analytica was working with.

The effect of the news of the breach has been to make consumers more aware of their data and how it is being used. Cambridge Analytica’s data acquisition can be traced back to Facebook quizzes in the early years of this decade where users blithely granted access to their and their friends’ data in order to take part in quizzes.

Already, as a result of this story breaking, it’s hard to imagine Facebook users casually signing over their data to third parties en masse any longer without knowing how it will be used. Indeed, many users have left the platform altogether out of concerns about the security of their data.

For businesses who handle sensitive data about their customers or users, there is a clear lesson to be learnt from this: consumers are growing increasingly aware and passionate about their online privacy and how their data is used.

It seems clear that data security will become an increasingly important factor to consumers when they are choosing between services and products.

Of course, the Facebook breach has happened against the backdrop of GDPR’s introduction, which has been worrying businesses by itself. Organisations are required to be GDPR-compliant by the fast-approaching deadline of 25 May. Read more on GDPR on our blog.

GDPR gives individuals more access to, and rights over, their data and how it is used. It will force businesses to reassess what data they collect on employees and customers and the collection of all of this information is strictly necessary.

In addition, individuals have the ‘right to be forgotten’ if they object to some of the data being collected about them.

This is clearly a landmark moment for the data industry, with consumers awakening to the importance of keeping their data secure and organisations increasingly being held to account about their data practices.

Safe Data Storage provide secure cloud backup services for businesses, education providers and charities, giving you peace of mind that your data is safe.

For more information, get in touch.