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uber data security fine

Uber’s Vast Data Breach Lands £385,000 Fine

British and Dutch Data Protection Regulators have fined Taxi firm Uber over failing to inform customers of a mass data breach which lead to the private details of customers and drivers being lost.

The Information Commissioner’s Office (ICO) fined the multi-national mobile taxi-booking operator £385,000 for failing to protect customer and driver data in a large scale breach which happened in October and November of 2016. The breach has put Uber’s customers and drivers at an increased risk of serious fraud against them.

“A series of avoidable data security flaws.”

The full data breach covered more than 57 million customers and drivers worldwide. According to the Financial Times, the records of almost 82,000 drivers in the UK have been compromised with journey details, their amounts of pay and their tip collections at risk. In a very small number of cases

The ICO described the data breach as “a series of avoidable data security flaws.” Going on to say they allowed the personal data of nearly 3 million UK customers to be accessed and downloaded from their cloud-based storage systems. The data taken from Uber’s cloud storage included customer’s full names, email addresses, phone numbers and in some cases their sign-up locations.

Uber took the decision not to notify the people affected by the breach, only to monitor their accounts for unusual activity for 12 months following the cyber attack. This was compounded following information revealing Uber paid the hackers $100,000 to keep the story out of the media and destroy the data they had obtained. The ICO was also critical of this decision.

Data Security Breach

With stories such as this in the media, it highlights the importance of reliable and secure business cloud backup for companies of any size. From organisations of the size which Uber take or a sole trader, many businesses now take personal details online. Regardless of the size of your customer base, having a detrimental data breach such as this can not only have vast impacts on customers susceptibility to fraud but can greatly damage your brand.

When a business backup data to a cloud-based server, they have to know data is secure. We understand that data of any variety is important to the success of your business.

Every piece of data you sent to a Safe Data Storage server is protected by encryptions to ensure your data remains your and only yours. Your data will be backed up to our own servers based right here in the UK. Safe Data Storage will never store your files on a server which is not our own.

To prevent an Uber scale data breach with your business, explore our business cloud backup solutions and how Safe Data Storage can help to keep you secure from a data breach.

Our shiny new office.

Since opening in 2004, we have not only been focused on offering clients top level support, but also ensuring our colleagues are upbeat and comfortable. We all know, “a happy worker is a productive worker” – but it was about more than that. We as a company are growing and our colleagues are in the office well before and after the phone lines come on in the morning and go off in the evening, so we wanted the office to have a more laid back, but still professional feel.

To accommodate both of these factors we have moved office! Our rapidly growing team has now been happily working away in a larger, brighter office for nearly a week. The support unit are the together in their central hub bouncing support calls off each other, allowing accounts, development and HR a bit of quiet…only a small amount though as we tend to have impromptu office singalongs to the radio, well Rob and Rosey do at least…


We felt this location would help attract more candidates when we next look to expand due to our proximity to London – and to Petts Wood station which is a 2 minute walk away and has regular trains to and from London. Our new address is:

Safe Data Storage Limited

4a Victoria Works

6 Fairway

Petts Wood


We have well stocked cupboards – I’d say with just healthy snacks, but that would be a bit of a lie – and a large, comfortable meeting room which is helping us all come together more as a group, improving the synchronicity of Safe Data Storage as a whole. We all seem to work better with tea and biscuits – who doesn’t?!


So pop in and see if you are in the area – let us know before hand and we’ll pop the kettle on.




laptop data backup

Biggest Data Losses in History

ary Halloween Data Loss Stories

As this week is Halloween, we thought it was only right to share some of the biggest – and scariest – data loss stories of all time. Get behind the sofa, or dive under your duvet, these are some horrifying stories of data loss.

Prisoner Data Escapes The Home Office

Back in 2009, the Home Office lost confidential information on every prisoner in the UK. That included over 400,000 records on serious offenders.

The home address and other details of Britain’s most prolific and serious offenders – including those who have committed violent and sexual crimes – were part of the data which went missing.

How did this data go missing you ask? The encrypted data was transferred from a secure server to a USB stick by a Home office employee… which was then lost. We aren’t certain if this employee is still with the Home office, but we highly doubt it.

 laptop data breach

The Battle For Veteran Data

Data loss is not restricted to the UK. The US Department of Veteran Affairs lost 26.5 million US army veteran records in one of the biggest personal data losses in history. A data analyst for the department had his laptop and hard drive stolen from his home containing the data.

The data stolen included addresses, birthdays, social security numbers and much more. The laptop was eventually found after a public campaign for a $50,000 reward was published. Despite the FBI claiming none of the data had been accessed, a lawsuit was filed on behalf of the veterans totalling in excess of $20 million.

Credibility Gone With Credit Reports

Think of all the data that is out there about you. There is lots of it. Right at the top of the list of things you probably don’t want to compromise would be your credit card information, right?

In 2017 Equifax, a US credit provider lost the personal data of 143 Americans including their social security numbers, birthdays and more. As if this wasn’t bad enough, the credit card information of over 209,000 users was compromised.

The data breach has obviously had a huge effect on Equifax in many ways. Not only have they had to recover from this disaster and undoubtedly lost many customers because of their damaged reputation, but they also took a substantial hit on their share price. reported in 2017 that Equifax had lost $4 billion from their share price after this dropped 20% in the days following the disaster.

 secure data storage

How to Avoid Your Own Data Loss

Business Cloud backup and data encryption are one of the biggest parts of our business. Many of the companies we hear to suffer from data breaches or loss of data are multi-national organisations or governing bodies who are large enough take a hit from their breach. On the other hand, we deal with many small-medium companies who think it isn’t necessary for them to have online cloud storage because it won’t effect them. In fact, the reality is that a data breach or loss of data through any means could affect small business the most, potentially putting them out of business.

If you want to avoid a Halloween data horror story, contact a member of our team to discuss the most effective ways to implement secure data storage for your business.


Cyber Attack & Secure Data Storage

Threat of Cyber Attack

According to a recent survey by KPMG, four in ten leaders of UK business’ believe they will be targeted by a cyber attack with the case being  “when” not “if” they will become a victim.

Of the 150 UK CEO’s questioned, 39% responded saying they thought it inevitable they would be the subject to an attack and as such have started contingency planning for the event. This number was much wider when added to the 1,300 business leaders worldwide, with 49% thinking the same.

It is hard to disagree with these industry leaders when you see the names who fell victim to cyber crime in 2017. The CIA, NHS, Facebook and credit card company Verifone were just a small example of the extent cyber attacks reached.

“The seeming inevitability of a cyber attack crosses all borders and has now crossed firmly over the threshold for the board-level discussions” said Bernard Brown the Vice-chair of KPMG in the UK.

Secure Data Storage

With the introduction of GDPR in May this year, the question of how organisations securely store data against cybercrime has become far more important than ever before. Many companies of all sizes are turning to cloud data storage and disaster recovery (DRaaS) to help keep them in business should they be attacked.

The need for secure storage of customer, employee and supplier data has increased significantly, as have the penalties for irresponsible data handling. Having a secure cloud data storage platform where you can rest assured your data is encrypted away from unwanted eyes can be a priceless commodity to many UK based organisations.

Our cloud backup services are ISO 9001 and ISO 27001 accredited giving customers reassurance our consistent service and can help protect company assets and minimise risks. Your data is held at two separate locations to minify the risks of onsite data corruption, just as we are your back-up, we need our own.

With secure data storage becoming a serious boardroom conversation, this is a landmark moment for the data industry. Consumers are becoming alert to the importance of keeping their data securely stored and organisations are increasingly held accountable on their data holding practices.

Safe Data Storage provides secure cloud backup services for business, education and charity, giving you peace of mind that your data is safe. For more information, get in touch

Crystal ball predictions

5 Data Storage trends to look out for in 2018

We’re already well into the New Year, and as is customary each January, it’s a good time to look at what we can expect to happen in the year ahead.

Making forecasts for industries as fast-moving as the data storage industry isn’t easy, but we’ve looked into our crystal ball and put together a few predictions to help you make sense of things.

1. Businesses will become more savvy about data protection

Although data protection has become an increasingly common and important concept in the business world in recent years, many businesses are still complacent about the security of their data, believing they do not need to back it up as the probability of suffering negative consequences is slim.

However, the news of huge data leaks in 2017, coupled with their customers’ increasing concern about data privacy, means that businesses of all sizes will have to take data protection more seriously this year to avoid losing customers who cannot be assured that their data is safe.

2. GDPR concerns will mean UK businesses turn back to UK storage providers

The much-discussed General Data Protection Regulation, which has been called “the most sweeping change to data protection in the past 20 years,” will be coming into force in May. This means many businesses will be panicking about ensuring they are GDPR-compliant by the fast-approaching deadline.

As we explored previously, while the impact GDPR will have on businesses is still unclear – hence the widespread panic about its introduction – industry experts believe the best option for UK businesses is to store their data with a UK-based cloud backup provider, as providers in other European countries may follow different, non-GDPR-compliant data privacy regulations.


GDPR data storage

GDPR will cause headaches for businesses in 2018

3. Data will be headline news

A combination of the previous two points means that data will be a more important news story than ever in 2018. Consumers’ data privacy continues to grow into a huge current news story, and massive cases of data leaks of sensitive consumer information will only fuel the fire. In addition, the potential for companies to be wrong-footed by GDPR is also likely to create headlines. There will be more media attention on the data industry than ever before.

4. Encryption will become more popular

One of the best ways sensitive data can be protected is through using end-to-end encryption. Safe Data Storage are among those to already provide this feature, and according to Interop’s recent 2018 State of Infrastructure study into business’ data practices, 39% of respondents said they would be investing in encryption this year, making it the study’s most invested-in area of data security.

5. Cloud storage becomes the norm

The amount of data stored in the cloud, and the amount of businesses using cloud storage, has steadily increased over the last decade or so and looks set to rise sharply in 2018 as businesses realise it is the safest place to store important data.

While tech giants such as Amazon and Microsoft provide their own cloud storage, many businesses will look to cloud backup services that offer data recovery options longer than the 30-day period often operated by the aforementioned.

GDPR data storage

What is GDPR and how could it affect your business?

How Does GDPR Affect Us?

It’s been described as ‘Data D-Day’ and has business owners and industry experts alike panicking as confusion reigns. But what is GDPR and how could it affect your business?

GDPR stands for General Data Protection Regulation and refers to new laws about how data is stored that will come into effect in May 2018, replacing the 1998 Data Protection Act. This looming deadline is causing huge consternation in the data industry, with its impact unknown at this stage.

Part of the reason for the uncertainty around GDPR’s introduction is due to the UK’s impending exit from the European Union. This means that there is doubt as to whether data stored in EU countries (as opposed to the UK) will meet the data sovereignty regulations that will come into force under Brexit.

The GDPR not only applies to all organisations located within the EU, but it will also apply to organisations located outside the EU if they offer goods or services to EU data subjects – meaning many businesses will still need to remain compliant to the new GDPR laws. This is important as many organisations do not realise they will be affected by the regulations from selling their goods and services to EU Citizens. After Brexit EU countries may have different local laws about data storage than the UK – this will create legal confusion once Brexit has been completed.

The consensus among industry experts seems to be that, due to this legal grey area, the best option for British businesses is to store their data with UK-based companies offering secure cloud backup solutions in order to avoid falling foul of GDPR’s local data storage laws.

Mark Hohenberg of Hosting Techniques Limited recently gave a good summary of the situation when he told Prodec, “The safest thing for businesses that have data stored on the continent is to simply migrate it to UK-based data centres that are owned or managed by UK-based companies.

Here at Safe Data Storage, all data is stored in the UK. Our main server is located in London, with all data replicated to another server in Bournemouth; therefore you can be safe in the knowledge that your data never leaves the country. Both of our data centres are ISO 27001-accredited.

In addition, we are taking a number of steps in preparation of GDPR’s introduction In order to ensure we are fully GDPR compliant. For example, we have appointed a Privacy Officer to work alongside employees and clients. You can read more about our GDPR preparation here.

For businesses considering data storage options, the priority should be finding a company providing UK-based, GDPR-compliant cloud backup. Remove the risk and confusion of storing your data in another country post-Brexit and see how we can keep your data safe today with secure storage.

If you have any questions about GDPR or would like help with finding the best data storage solution for your business, contact us today.



Cloud storage backup

Why use cloud backup?

Being able to store data in a cloud is a wonderful thing. Clouds have revolutionised the way we manage files and information, and the benefits of storing work online as opposed to physical copies are too many to mention.

However, many cloud users make the mistake of thinking that their data is safe once it is stored in a cloud.

Unfortunately, this is not true.

There are many potential risks of storing your data in clouds without backing it up. Firstly, even data stored in a cloud is not safe from malicious attacks. The only way to be sure that your data will not be lost is by using a cloud backup service. This way you have a securely stored backup of your data in case the worst happens and your original copy is lost. In the case of attempted hacks, with cloud backups you have the option of using encryption to make sure your data doesn’t fall into the wrong hands.

A less malicious reason for cloud data loss is simple user error. How many times have you accidentally deleted a file or folder? Unfortunately, however accidental the deletion, without backup they are often lost forever. Cloud services such as Microsoft Exchange only provide a 30-day window to recover deleted items before they are gone for good. So by the time you notice that important work presentation or your CV has accidentally been sent to the bin, it could well be too late.

Of course, businesses cannot risk losing important files and information. For some businesses, charities or schools, the data they are storing in a cloud is so important or sensitive that to lose it would be disastrous. Being completely reliant on cloud storage without a backup is naive and reckless – it puts your company in a dangerous position.

Here at Safe Data Storage we offer fully managed cloud backup, with entirely UK-based technical support. Get in touch today to find out how we will keep your data secure.


V7 is here

What’s new?

-Faster Backup & Restore
-Office 365 Exchange Online Individual Backup
-Backup Cloud Services like Drop Box, Amazon S3, Google Drive plus more
-VM Instant Recovery
-Enhanced Encryption
-Bandwidth Control
-New & improved interface

As version 7 of our Cloud Backup software rolls out across our network, we are happy to announce multiple new and improved features that will benefit you and your business. In the coming weeks the client introduces a newly designed and easy to use interface, so don’t be alarmed that everything has changed. Safe Data Storage’s Cloud Backup now offers the ability to backup Office 365 Exchange online data which includes emails, calendars, contacts and tasks. Some of the key features consist of automatic backups with flexible scheduling, infinite retention of mailbox data, 256 bit encryption as well as high-speed backups using incremental backup technologies. Other features include the return of the user web console, VM instant recovery and the ability to control bandwidth usage.

Although the move to version 7 implements several new features, various existing ones have been improved. This includes the ability to backup various data types, in app reporting tools, easy restoration and uncompromised security and privacy to name a few.

So what does the update mean to you?

For existing customers the client will remain primarily the same and perform tasks as before however you’ll have access to more features and backups can be completed quicker. For new users, the client now has an easy two step installation process making it quick and simple for those performing a first time setup.

If you have any questions or concerns, please contact us, otherwise, we hope you like the new release and rest assured, all your data still resides in our own private UK servers replicated between London and Bournemouth.

4 Points to Remember while Choosing a Data Storage Company for your Business

As a business/company owner, your first and foremost responsibility is to grow your business into a flourishing one. Get the best out of your workers and provide all that is appropriate for your customers. Now, having said that, it is also your duty to keep a record of everything that is happening in your organisation. Especially exchange of documents, storing of files, entering data, etc. Gone are the days when a manual check of everything was mandatory. Those were the days when people had to store their data on multiple hard drives. Most of which, if not stored properly, were prone to getting destroyed, stolen or tampered with. However, with the changing times, the storage system has also changed. Technology has made things faster and easier, it has brought to us the cloud data storage facility. It is this system that has introduced us to the most unique way of securing and storing data. Yes, storing confidential information on the cloud now is not only easy but also very safe. So, as a business owner, your worry of losing valuable information is long gone.

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Don’t send successful emails

Excluding successful emails, as requested.

Don't send successful backup emails

As requested by a number of partners, due to ticket systems receiving all backup emails, you now have the option “Don’t send successful emails”.

It is a simple tickbox that is located in the “settings” tab of your partner panel. Having the ability to only receive failed backup emails means that you can quickly get any backup problems resolved.